Keep calm

Certainly we've all already seen this well-considered WWII slogan poster in numerous places and in various forms. I think it's intriguing that a phrase originally intended to illicit a feeling of order amongst the chaos and uncertainty of living in Britain during WWII has been appropriated in the 2000s in many different contexts. This further proves to me that appropriation is part of the creative process. I'm a bit of a stickler for giving credit where it's due, but thinking macro, dissemination is truly king.

source wikipedia

Snapped in front of Trimurti on Queen West.

source current Toronto Life cover

source black belt jones' flickr