Make something great. Tell people about it. Do it again.source Derek Powazek
That’s it. Make something you believe in. Make it beautiful, confident, and real. Sweat every detail. If it’s not getting traffic, maybe it wasn’t good enough. Try again.
Then tell people about it. Start with your friends. Send them a personal note – not an automated blast from a spam cannon. Post it to your Twitter feed, email list, personal blog. (Don’t have those things? Start them.) Tell people who give a shit – not strangers. Tell them why it matters to you. Find the places where your community congregates online and participate. Connect with them like a person, not a corporation. Engage. Be real.
Then do it again. And again. You’ll build a reputation for doing good work, meaning what you say, and building trust.
It’ll take time. A lot of time. But it works. And it’s the only thing that does.
Make something great. Tell people about it. Do it again.
Here's an excerpt from an article I just read about the evils of paying the internet to market for you. I should probably like tech talk much more than I do, but then I wouldn't be me. This talk makes me happy: I wish all tech articles could be so inspiring.